Why Your Etsy Listings Aren’t Selling (And How to Fix Them)

Last updated on: November 13, 2025

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Struggling to stand out on Etsy? Discover how Nancy Badillo, a digital marketing expert with over 15 years of experience, turned her setbacks into a thriving Etsy business.

In this episode, Nancy breaks down the exact market research and keyword strategies that help sellers find profitable niches, boost visibility, and increase their average order value. Learn how to create irresistible digital products, enhance user experience, and use personalization and bundles to drive more sales.

If you want to master Etsy trends and grow your shop with proven techniques, this episode is your roadmap to success.

Takeaways

Nancy Badillo has over 15 years of experience in the Etsy space.
Market research is crucial for identifying trends and opportunities.
Niche down to create specific product variations that attract buyers.
Avoid vague keywords and focus on long-tail keywords for better visibility.
User experience is key; provide clear instructions and support for customers.
Boost average order value by offering bundles and upsells.
Personalization can increase customer satisfaction and sales.
Design mistakes often include overcrowded images and poor formatting.
Utilize keyword research tools to find high-demand, low-competition keywords.
Engage customers with valuable freebies to build trust and encourage repeat purchases.

Chapters

00:00 Introduction to Nancy Badillo and Her Journey

03:00 Understanding Market Trends and Keywords

05:52 Effective Keyword Research Strategies

09:05 Niche Down: Creating Variations of Products

12:09 Common Keyword Mistakes to Avoid

14:57 Design Mistakes and User Experience

17:57 Boosting Average Order Value and Customer Retention

21:02 Final Thoughts and Where to Find Nancy Badillo

Resources

Follow Nancy Badillo on Instagram and YouTube.

Follow Cody and Gold City Ventures on Instagram and Facebook.

Chelsea Shelton

Chelsea has over 13,000 sales in her Etsy shop and sells on Teachers Pay Teachers too! In her own words, “I wanted to have a creative outlet when I wasn’t spending time with my kids. I never knew that I would have so much success in a short time and pursuing my business as a full-time thing! I love all things printables and creating and cannot wait to help others be successful with their Etsy shops too!”

Chelsea Shelton