When Etsy Sales Double in Q4., Use Everbee This Way with Founder Cody McGuffie

Last updated on: November 24, 2025

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In this episode, Julie Berninger interviews Cody McGuffie founder and CEO of Everbee, an e-commerce platform that assists Etsy sellers in product research and marketing.

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Cody shares insights on seasonal trends, particularly the significant sales spikes during Q4, and dispels myths about summer sales being slow. He also reveals upcoming features for Everbee that will enhance data accuracy and trend tracking for sellers. The conversation emphasizes the challenges and rewards of entrepreneurship, particularly in the digital product space.

Q4 is a critical time for sales, often doubling revenue for sellers. Here is what you can do to prepare.

Chapters

00:00 Introduction and Guest Introduction

03:36 Trends in Etsy Selling and Personalization

07:53 Niche Markets and Successful Selling Strategies

10:48 The Role of Social Media in Etsy Sales

13:44 Holiday Sales Trends and Insights

17:44 Summer Sales and Market Activity

19:47 Upcoming Features in Everbee

24:07 Data Accuracy and Sources

30:48 Final Thoughts and Advice

Chelsea Shelton

Chelsea has over 13,000 sales in her Etsy shop and sells on Teachers Pay Teachers too! In her own words, “I wanted to have a creative outlet when I wasn’t spending time with my kids. I never knew that I would have so much success in a short time and pursuing my business as a full-time thing! I love all things printables and creating and cannot wait to help others be successful with their Etsy shops too!”

Chelsea Shelton