She Sold 22,000+ Etsy Candles… Here’s How

Last updated on: April 21, 2026

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Want to sell candles on Etsy using print-on-demand, even with zero design skills? In this episode, Emily Odio-Sutton reveals how simple candle labels and smart niche marketing helped her turn ideas into thousands of sales.

Learn how to create clean, high-converting designs, use templates to scale faster, and connect with your audience through words that resonate. You’ll also see how product testing and understanding your customer can transform your small business and online selling strategy, without overcomplicating the process.

Chapters

00:00 Introduction and Emily’s Etsy Success

01:04 The Power of Simple Candle Designs

02:28 Using Templates for Consistent Branding

04:22 Color and Background Trends in Candle Labels

07:38 Understanding Your Customer and Niche Marketing

09:35 Testing Variations and Product Experimentation

11:34 Managing Variations and Product Testing Strategies

13:27 Upcoming Webinar on Etsy Niche Selling

14:49 Emily’s Road to Nearly $900K in Etsy Sales

16:05 Community and Collaboration in Print on Demand

Resources

Follow Emily on Instagram and YouTube

Follow Julie and Gold City Ventures on Facebook, Instagram, and YouTube

Chelsea Shelton

Chelsea has over 13,000 sales in her Etsy shop and sells on Teachers Pay Teachers too! In her own words, “I wanted to have a creative outlet when I wasn’t spending time with my kids. I never knew that I would have so much success in a short time and pursuing my business as a full-time thing! I love all things printables and creating and cannot wait to help others be successful with their Etsy shops too!”

Chelsea Shelton