How to Change Your Etsy Shop Name

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When creating an Etsy shop, one of the most complex parts can be creating the shop name. Once you have created a shop name, you may want to change it down the line.

Here are some tips and tricks to help you name your Etsy shop, and change your shop name if it’s not quite what you were looking for.

how to change your shop name on Etsy

When starting an Etsy store, you will want to know if the name you have thought of for your shop is available.

There are many ways to find the perfect name for your Etsy business.

Etsy Shop Name Availability Search

First, let’s talk about how to search for a shop name on Etsy. You can do this to see if the name you want has been taken.

There are several ways to find a shop name.

The easiest way is to use the Etsy search. Type your shop name idea right into the search bar. Based on what comes up in your search query, you will be able to see if the name you desire is available or taken.

Note that once a shop name is used, Etsy will not allow you to use it again. Even if the shop is closed, Etsy has barred the shop name from repeat use.

Search the Etsy Shop Name with the Web Address

Another option to determine whether or not the name you would like for your Etsy store is available or taken is to check the exact web address. In this instance, you will have to type in your shop name idea as a URL into a web browser search bar.

Simply type, and replace the “shop name” portion with the name you’re looking for.

Search the Etsy Shop Name with Part of the Name

If you only have an idea for part of your store’s name, you can search for the name on the Etsy site shop search page. You can type in a word or words on this page, and Etsy will deliver search results with names that include your search terms.

You can also search by shop categories such as “Jewelry & Accessories” or “Art & Collectibles.”

What if I Previously Owned the Etsy Shop Name?

Even if the previous shop name belonged to you, Etsy may not allow you to use it.

For instance, if the shop name was attached to a different Etsy account, you are not allowed to use the shop name or reactivate the shop under a new account.

The only way you can use the previous shop name would be to reactivate the old Etsy account to which the shop was attached to.

The Etsy help center has more information that you can read about reopening a shop that was previously closed.

What if Someone has a Shop Name I Legally Own?

In rare cases, someone will have a shop name that you have intellectual property rights to.

In these cases, Etsy suggests that you contact the store owner to see if you can get the issue resolved amicably. This is really your only recourse if you want the shop name.

If you cannot resolve the issue, Etsy says you have the option of filing a notice of intellectual property infringement.

The downside of this is that even if Etsy rules in your favor, Etsy will not allow you to use the shop name.

However, Etsy will force the current shop owner to change the name of their shop, and that shop name will be considered unavailable.

The Etsy help center also has more information about how to report intellectual property infringement.

Best Way to Check Shop Name Availability on Etsy

So, what’s the best way to check whether or not a shop name is available on Etsy?

Start by creating a list of names that you are considering for your shop. You may even want to list them in order of preference.

Then, as you’re creating your store, you will be asked to input a shop name. Once you type in the name, there will be a button that says “Check Availability.”

Using the “Check Availability” button is the only way to confirm if a shop name is available or not.

The “Check Availability” button searches the active shop names and the inactive or closed shop names.

Etsy Shop Name Change

Sometimes, you choose an Etsy shop name, and you’re not happy with it. Maybe the brand of your shop changed. Or perhaps you just decided that you like another name better. That’s fine. You can change your shop name.

In fact, Etsy will allow you to change the name of your shop as often as you like if you have not opened the shop yet.

The Etsy guidelines about changing your Etsy shop name changes once your store is open to the public.

After you open your Etsy shop to customers, you may only change your Etsy shop name up to five times. Once you’ve used your fifth change, you must submit every other shop name change request to Etsy Support. It will be up to Etsy Support to review your request for a store name change and approve or deny it.

How to Change Your Etsy Shop Name Step by Step

  1. To change your Etsy shop name on a desktop, click on “Shop Manager” and then click on “Settings.”
  2. Then, navigate to the section called “Info & Appearance.”
  3. Once there, you’ll click on the “Shop Name” tab.
  4. You’ll then see “Change” next to your shop name.
  5. Enter your new shop name and click “Save.”
Whether you’re rebranding or simply looking for a fresh start, Taylor’s got you covered with how to change your Etsy shop name with ease. In this step-by-step guide, she’ll show you how to make that name change seamlessly.

Can I change my Etsy Shop Name on Mobile Devices?

Sometimes you might not have access to a laptop or desktop computer, but you need to change your shop name immediately.

Unfortunately, at the time of this writing, the Etsy app does not allow you to change your shop’s name from your device.

According to the help center, you can go to “Settings” and change your Shop Title, Shop Announcement, Message to Buyers, Shop Policies, and About Information, but you cannot change the name of your Etsy shop.

Etsy Shop Name Ideas

All of this is well and good if you already know what to name your shop. But what if you haven’t come up with the correct name yet?

Here are some tips and tricks to get you started.

Need Ideas for your Etsy Shop Name?

Check out our list of 99+ Etsy Shop Name Ideas. You’ll be sure to find the perfect shop name for your Etsy store!

Brainstorming Etsy Shop Names

Etsy has a do’s and don’ts list for creating an Etsy shop name that includes some helpful tips.

Their list suggests that you use descriptive words that give off the vibe you want your shop to display. You should also explore words that reflect your style or tell people what your shop sells.

As you’re brainstorming shop ideas, think about abstract names such as foreign words that convey the message and meaning of your shop. You can also do word mashups to help ensure that no one else has your shop name.

Get creative!

Alternative Etsy Shop Names

Because there are hundreds of thousands of Etsy shops out there, odds are your first choice might be taken. Don’t let that deter you.

If there’s a name you absolutely love, consider adding an extra word to the shop name.

Etsy says that adding words like “Studio” or “Design” or “Boutique” might help you find an available shop name. You can also try adding old-timey words like “Shoppe” instead of “Shop.”

There are many options out there that can help you pinpoint an available name.

Use Your Own Name

If all else fails, you can always use your name or some combination of your name. At least then you’ll know that the Etsy shop directly represents you.

If you’re too shy to use your name or it’s already taken, then consider using the name of someone close to you or, even better, a mashup of the names of two people close to you.

For example, if you have three kids, why not name your shop after your three kids? Another option is taking their initials and creating a shop name out of that.

Other Etsy Shop Name Ideas

If you’re still having some trouble or you just need to give yourself a little push, here are some websites that have already brainstormed Etsy shop name ideas.

The website Worth Start has created a list of more than 200 Etsy shop name ideas. Some are cute; some are clever; some are creative. With so many to choose from, there’s sure to be at least one name there that sparks something in you.

If your shop features handmade crafts, you’ll need a crafty name. Tough Nickel’s website has compiled a list of 100 shop name ideas for craft lovers and divided the list into categories like Art, Jewelry, General Crafts and Sewing, Knitting, and Embroidery.

For the mother of all lists, check out the website Soocial. It has compiled 421 Etsy shop name ideas for you to choose from. There’s “Bee Hive Boutique” and “Cherry Bomb Gifts.”

For something that smells a little sweeter, consider “Ambrosia Alchemy Shop” or “Bouquet of Posies.”

Even if one of the names on the list isn’t exactly what you’re looking for, there are enough adjectives, verbs, and nouns compiled in one place to get those creative juices flowing.

Etsy Shop Name Generator

If after trying the above suggestions and you still haven’t come up with a list of shop names that you’re happy with, then it’s time to take some drastic measures.

There are websites out there that will help you generate a name for your Etsy shop. You just need to know where to look.

Business Name Generator

The website Business Name Generator will generate a business name based on the word or words that you put in. You’ll receive dozens of options in a matter of seconds.

While most of the name ideas aren’t going to be what you’re looking for, you might get lucky and find a diamond in the ruff.

The one thing that I like about the Business Name Generator is that you can input some of the best words you’ve brainstormed and develop a giant list of word combinations.

Volusion Name Generator

Volusion is another site that offers a shop name generator.

This site asks you to add a few creative or descriptive keywords and then pushes out various shop names that combine those words.

I typed in the words “vintage” and “recycled” and received options like “Sweet Vintage Recycled” and “Little Vintage Recycled.”

While the program isn’t perfect, it’s a great jumping-off point, and it may help you think of words and a combination of words that you haven’t thought of before.

Namify Shop Name Generator

Namify’s shop name generator may be the best one of the bunch, if only because it asks you what category you’re looking to sell in.

Once you put in your keywords and the selling category, Namify generates thousands of options good for that category.

For example, I put in the word “dragon” and selected the “gardening” category. I received more than 4,000 name options in a matter of seconds. Some of those options included “Dragon Hive” and “Dragon Palace.”

How to Change Etsy Username URL

Sometimes people mistake their username for the Etsy store name. They are two different things. Therefore, changing your username will not change your shop name and vice versa.

When you create your Etsy account, Etsy automatically generates your username. Etsy says that if you add your name to your Etsy profile, you can use that to replace the automatically generated username.

When you replace the automatically generated username, you can also change the username URL.

Etsy will not allow you to create your own username.

Also, once you put your name into your Etsy account, you cannot change your username unless there is a legal reason. If you have a valid legal reason, you must submit a formal request to Etsy to approve the username change.

To create a username based on the name in your Etsy profile,

  1. Sign in to your Etsy account and click “Your account.”
  2. Click “View profile” and then “Edit profile.”
  3. Once you have changed your name, click “Save changes” and you’re done.

The Etsy username URL appears like this:[your username].


Your Etsy Username and your Etsy Shop Name say a lot about you and your business, so take some time and really think about what you’re creating.

Want to learn how we sell on Etsy? Let us teach you how to create your own printables to sell on Etsy!

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Julie Berninger and Cody Berman of Gold City Ventures™ have made thousands selling printables and digital downloads in their Etsy shops and on Shopify. They help others start printable businesses with their programs and templates.

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