Where to Find Trending Etsy Searches
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When you’re selling on Etsy, as with any business, you want to sell items that are in demand. After all, you’re more likely to make a sale if there are a lot of people looking for your product. But keeping up with trends can be challenging, especially on Etsy where the marketplace is constantly evolving.
To stay ahead of the game and increase your chances of success, you need to know where to find trending Etsy searches.
In this post, we’ll explore some of the best resources you can use to identify what’s hot on Etsy right now and how you can leverage this information to boost your sales. So, let’s get started!
What’s Popular on Etsy
Some categories of items on Etsy are evergreen, which means they consistently sell well no matter what time of year it is or even what year it is.
When looking at sales data from year to year, you’ll find that these categories are always popular. While the specific inventory within these categories may change from year to year, the categories themselves remain constant.
Among these categories are printables, art and collectibles, and crafting supplies. Each of these categories has a unique appeal that draws in buyers and keeps them coming back.
Printables is one evergreen category that consistently performs well year after year.
From a buyer’s perspective, printables off two major benefits. First, they’re typically priced affordably, with some printables costing as little as a dollar. Second, since more printable products are instant or digital downloads, buyers don’t have to worry about shipping costs.
These two factors make printables an excellent choice for the bargain-hunting Etsy shopper.
From the seller’s perspective, printables offer a super passive way to earn money compared to selling handmade products. Once you’ve created your printable product, you can sit back and watch the sales roll in.
Many Etsy sellers have had great success selling printables, with some of our own students even main thousands of dollars. It’s no wonder that the Printables category is a favorite niche among Etsy sellers, including those here at Gold City Ventures.
by Julie and Cody
Want to learn more about selling digital products on Etsy? Our E-Printables course has helped thousands of people start their own Etsy side hustle selling printables and other digital downloads!
Art and Collectibles
Art is a powerful medium that speaks to people in different ways, and Etsy offers a wide variety of art pieces that cater to every taste. From classic prints to modern works, Etsy is a hub for artists and collectors alike.
Collectibles on Etsy are not only visually stunning but also carry a sense of history and rarity that draws buyers from all over the world. So, whether you’re looking for a unique collectible or a beautiful piece of art, Etsy has got you covered.
Etsy’s reputation as a hub for handmade goods and independent artists has led many sellers to focus on catering to the needs of creators.
Crafting supplies and tools are among the top-selling items on Etsy, with a particular emphasis on items related to jewelry-making, sewing, knitting, and crocheting. Patterns, in particular, are in high demand, as they provide creators with the guidance they need to bring their unique ideas to life.
Whether you’re a seasoned crafter or just starting out, Etsy is the perfect place to find high-quality supplies and tools to help you take your creations to the next level.
How to Find Out What’s Trending on Etsy
To stay ahead of the game on Etsy, it’s important to keep a pulse on what’s trending. Luckily, Etsy makes it easy to discover popular items and categories.
There are two main ways to stay up to date: Trending Now and Editor’s Picks.
Trending Now showcases the items that are currently hot on Etsy, based on factors like search volume and recent sales.
To access Trending Now, simply go to the Etsy homepage and scroll down to the Trending Now section.
Etsy breaks up the section into many different categories, including Top Rated, Bestseller, and $25 to $100.
Using the Trending Now page on Etsy is one of the easiest ways to determine what people are searching for at the moment.
Editor’s Pick, on the other hand, is a curated collection of items chosen by Etsy’s team of editors. These collections feature a mix of trendy and timeless pieces and are a great way to discover new shops and products.
Some examples of Editor’s Picks categories include gifts for her, home favorites, wall art and decor, DIY craft projects, and many others.
Be sure to check out the other categories of the Editor’s Picks on Etsy to help you stay in the know about popular trends on Etsy!
You can also search through the “Editor’s Picks” for any given category to find out what’s trending on Etsy. Simply select your category from the top navigation menu and click on the editor’s pick section on the right-hand side of the drop-down panel.
It’s worth noting that Etsy editors are always on top of the latest trends on the platform. As a result, checking out their recommendations is an excellent way to stay in the know about what’s currently popular on Etsy.
What are the Most Searched Things on Etsy?
While using the ways mentioned above is an easy way to determine what’s trending on Etsy, there are additional resources available for finding the most searched-for items on the platform.
Specifically, there are several websites and apps designed to assist Etsy sellers in enhancing their storefronts and product offerings.
These tools monitor search queries on Etsy, Google, and other platforms and provide insights to their users.
However, it’s worth noting that Etsy does not release search volume data to third-party services, so these tools use other means to estimate the popularity of certain search terms on the platform.
One of the most popular apps available to Etsy sellers is eRank. eRank is a tool you can use to find the keywords real buyers use, tell you what’s trending and popular on Etsy, and help you increase the visibility of your current listings so that they will be more likely to appear in search results.
It is one of the top recommended apps by Etsy sellers.
We reviewed how to use eRank and the plan offerings. It’s a great first step for sellers looking to improve their SEO and find trending products.
In terms of cost, eRank has a free plan for sellers who don’t post many products but still need the tools. There are also affordable premium plans under $10 per month.
Like eRank, Marmalead also comes highly recommended by Etsy sellers. Like eRank, Marmalead will help you identify the best keywords that shoppers use to search Etsy.
In terms of pricing, the site runs differently than eRank. While eRank has tiers for shoppers, Marmalead has one plan for everyone. It currently costs $19/month, though users that pay the annual fee get a discount.
This tool is a Chrome Extension that you can use when you are browsing Etsy to perform deep dive into bestselling products in real time.
Recently Everbee released a new feature where you can see the search volume for Etsy tags attached to a listing.
This tool is another dashboard that has great filtering by digital products if you sell them.
You can use the database of products to find in-demand trending products that seem to be working well for other sellers.
This tool is a Chrome extension that works when you type things into the Etsy search bar.
It populates a search volume next to each auto-populated term.
Sales Samurai has other features that we cover in our Sales Samurai Review.
We just discovered this tool which has categories of trending products already organized for you. For example, you can dive into weddings, wall art, or other categories. You can even filter by digital products which are big for us here at Gold City Ventures.
This last tool is good for figuring out the estimated revenue of products.
That can be really helpful if you want to dig deeper into a trending product that you find on Etsy that is popular.
Currently Trending on Etsy
According to the Etsy editors, pink and all of its iterations is hot right now. Whether it’s the Mauve Velvet Socks featured by TatianasThreads or BabaMoon’s Pink Pom Pom hat, pink is the color you want to highlight.
In terms of specific items currently trending, everything is very seasonally based. For example, back-to-school is a big seller in August, including personalized gifts for teachers, creative and unique back-to-school supplies, or even cute kits to help kids keep up with their schoolwork.
For the current holiday trends, teacher appreciation gifts and digital planners as we move into the New Year tend to be big.
We love to cover top Etsy trends on our Instagram and pull trends from the top tools regularly to share with our followers @goldcityventures.
Top Searches Etsy
When it comes to the top searches on Etsy, eRank is usually pretty good about putting out lists, though they may be a month or so behind. We love their Trend Buzz feature which can tell you all of the data from last year that was trending for your current month.
For example, eRank’s list for July 2022 is interesting. July is a transition month between summer and fall, so seasonal items for both are popular. eRank reports that back to school is a hot topic, and it’s never too soon to get ready for Halloween.
Search terms that topped eRank’s lists in July 2022 included terms like “summer jewelry,” “minimalist,” “personalized gifts,” and “wedding.”
In terms of themes, eRank reports that editors at Etsy aren’t wrong. Pink is the hot color search term. When it comes to fashion, “Boho,” “Mid-Century Modern,” and “Cottage Core” are all trending topics.
Most Searched for on Etsy
Marmalead offers a different approach to breaking down keywords. It tracks the most popular keywords for the current year and updates the list as necessary. The keywords are sorted into categories such as weddings and celebrations or gift ideas.
While this can help you identify the most popular keywords for the categories you sell in, it may not give you a complete picture of what’s trending on Etsy overall.
How to Trend on Etsy
While knowing the top keywords on Etsy is crucial, it’s only the beginning of being a part of an Etsy trend.
To make the most of the current Etsy trends, it’s essential to understand how Etsy searches work and list your products accordingly. This means optimizing your listings to ensure they appear in as many Etsy searches as possible, giving you the best chance of being discovered by potential buyers.
How Do Etsy Search Results Work?
Like most companies, Etsy keeps the exact details of its search algorithm secret. However, it does divulge how the search algorithm works in general terms.
The search algorithm helps Etsy determine which items appear in search results and in which order those items appear.
Etsy always wants to give searchers the best results possible. Quality search results are what help make the site popular. So, the closer your item gets to the buyer’s search query or phrase, the more likely your item will appear at the top of search results.
Recently Etsy published the beginners guide to SEO on Google and that was very helpful for sellers to understand how to prep their listings to be found in Google searches too.
In general terms though, Etsy recommends the following:
Tags and Title
One of the first things Etsy scans are the tags and title of your listing. Your item is more likely to appear at the top of a search page if the title or tags include all of the words in a buyer’s search.
For example, if a buyer is looking for a “pink poodle skirt,” then a listing with all three words, “pink,” “poodle,” and “skirt” will appear at the top of the search results. If you are missing one of these words, Etsy will drop your listing further down the search results or omit the listing altogether.
According to Etsy, once matches are found, they will be ranked by keywords to determine which result pops up at the top of a page.
Exact phrases get a higher ranking, so listings that include “pink poodle skirt” all in one phrase will pop up before listings that include some but not all of the words.
Finally, words at the beginning of titles are considered more important than ones at the end.
In the interest of expediency, it may be tempting to skip over the item attributes section or do the bare minimum. After all, those sections can be tedious to fill out.
However, you would be doing yourself a disservice.
Etsy weighs the details in the item attributes almost as heavily as it weights the keywords that it finds in titles and tags.
Be accurate and thorough when filling out the item attributes section. It will help.
Etsy calls it listing quality, but you could also call it a performance measurement. All listings start with a neutral score.
However, the more often a buyer clicks on your listing, adds it to their favorites, or, better yet, makes a purchase, the higher your listing’s quality score will be.
Items with a higher quality score rank higher in the search results.
Your Etsy shop conversion rate can also attribute to the listing quality.
Other Keys to Etsy Search Rankings
Other things that Etsy looks at when its ranking search results include the shop’s standing, including customer reviews and adherence to Etsy policies, how recently an item was added to Etsy or relisted on Etsy, the location of the shop and the buyer, the language used in the listing and more.
What Searches are Trending on Etsy
Ultimately, knowing what searches are trending on Etsy doesn’t just help you stock your shop. It also helps you better list the items you are selling. Sometimes, you don’t need to revise your shop’s stock; you just need to adjust your listings so that they better cater to current Etsy trends.
When you understand how Etsy search results work, you can better pinpoint whether your shop’s stock is the issue or the listing itself. If it’s the listing, you can use what’s trending to help improve your listing’s search rankings. That can be invaluable in improving your shop’s overall sales and ranking on Etsy.
What’s a Good Etsy Conversion Rate?
For details on how you can measure your shop’s conversion rate and how that conversion rate impacts your listings, check out this previous post:
What is a Good Etsy Conversion Rate? Explained Simply
Checking out your shop’s conversion rate can also be really helpful to determine if you are utilizing search information correctly end to end.
Knowing what’s trending on Etsy is essential whether you’re launching your Etsy shop or trying to improve a shop you already have.
When you know what’s trending on the site, you can adjust your inventory to work with the site’s trends, but even more, you can change your listings so that the tags and titles match current trends.
If you’re a beginner, make use of Etsy’s know-how. They’re professionals, so they make a point of tracking the newest trends and trending searches. Lists like Trending Now and Editor’s Picks are free tools at your disposal, and you would be remiss not to take advantage of them.
If you’re a more seasoned Etsy shop owner, then a site like eRank or Marmalead will help you take your shop to the next level. These sites track trends just as closely as Etsy professionals do, so adjusting your keywords, tags, and titles, as the markets change, will help your listings stay fresh and at the top of search results.