99+ Etsy Shop Name Ideas
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So you’ve decided you want to open up an Etsy store, but you can’t decide on the shop name. Don’t worry! This happens more often than you might think.
Behind every good Etsy shop name is an entrepreneur who was in the exact same position that you’re in right now.
In this article, we’ll explore the best strategies for naming your Etsy store and by the end, you’ll be ready to pick a name and open your online business.
How to Pick Your Etsy Shop Name
Before we get into our list of name ideas, here are some rules to follow when picking your Etsy shop name:
- Choose a name under 20 characters
- Pick something easy for the customer to remember
- Check to see if what you want is already taken or close to it
- Think if you are building a brand beyond Etsy
- Don’t use another company’s trademark in the name
- Know you can change your Etsy Store name later
We highly recommend just picking something to get the shop open and rebranding later if you choose. We’ll get into how to change the Etsy shop name later in this post.
99+ Ideas for Good Etsy Shop Names
If you are getting stuck on the Etsy shop name, here are some prompts that might spark an idea of your own. Don’t overthink it!
- Put the product you sell in the title
- Put your first name in the title
- Use your blog name if you have one
- Use your first and middle names combined
- Name it after the closest city to where you live
- Include your favorite animal
- Name your brand after your kids
- Pick your favorite color plus flower combination
- Pick an adjective plus a noun
- Name it after a holiday around when people might buy your product
- Name it after the closest niche to what you sell
- Name it after something that terrifies you
- Name it after a hobby you love (SingingMama)
- Name it based on your relationship with others (YourFavoriteAuntie)
- Include your mood in the title
- Use repeating letters (PineappleParties)
- Pick a name that describes your ideal customer
- Describe your favorite movie character
- Completely make up a word that sounds cool to you
- Pick two opposites and put them together
- Name it after a shade of color that you love
- Pick the funniest name you can think of
- Pick a name that your ideal customer would think is funny
- Ask your friends and family for ideas
- Use an Etsy shop name generator
- Put your day job in the title if you have one
- Put your dream for the business in the title
- Put where you’d rather be in the title (RatherBeOnTheBeach)
- Put why you are saving money in the title (MyCollegeFund)
- Use a username that you’ve had for awhile
- Pick your Instagram, TikTok, or other social media handle
- Spell a common word a little differently
- Pick a weird hobby you are into and include it
- Describe your celebrity crush
- Pick your favorite food
- Incorporate your dream travel destination
- Add “The” plus an adjective plus a noun (TheBarkingDalmation)
- Create your own superhero and name your shop after that
- Describe yourself in a weird way (NailBitingNeil)
- Make it rhyme
- Think of a word that describes your favorite person then use the opposite of that word
- Think of something spiritual that calls to you
- If your products will be spicy, pick something spicy
- Ask a partner to describe you and use that
- Open a random page in the first book you see and use a play on that word
- Include where the products are made
- Include a reference to the shop, designs, products, etc
- Include the word store
- Include a body part plus an adjective (RustedElbow)
- Complete this sentence “I’m Always___” and choose Always__
- Do the same for Never
- Include a mythical creature
- Pick your favorite holiday decor plus shop (Oh hey, Christmas tree shop!)
- Smush two words together into one
- Smush three words together into one
- Invent a dreamland like Candyland and call it ___land
- Imagine a planet where they only had your product __Planet
- Use a title plus something else MissLashBusiness or MrBeadedNecklaces
- Think of something keyword friendly
- Think of something from your childhood plus your product (BraceletDoll)
- Name it after your pet
- Name it after your town
- Name it after a grandparent
- Include your college mascot in the title
- Make it sound like a tv program (TheBeadedBraceletShow)
- Describe the material you use to make the products (RusticWoodenThings)
- Pick something that reminds you of home
- Pick a smell that you love plus something else
- Pick a childhood crush’s name
- Fill in this sentence: I make stuff for___ people and turn that into something (CraftyPeopleLoveMe)
- I Love ___
- Put something ironic
- If you have an existing business, use your business name
- Pick a cheesy name that sounds almost fake like an infomercial
- Pick a super serious name that makes your brand sound elegant if required for the niche
- Pick something that is one word long
- Add Co to the end of the name
- Imagine your bestselling product and describe it
- What will you buy with your first Etsy sale proceeds? Include that
- Pick an animal that you love but add a mood to the front (StubbornHorse)
- Describe a neighbor on your street
- Think about how long it takes you to make the product and incorporate that (100Hours)
- Add a color in front of a noun (TheGreenWizard)
- Describe your checkout experience (SwiftPurchase)
- Pick your dream city to visit (MeltOverMadrid)
- Think of how you answer the phone (HelloMother)
- Ask your Facebook friends to give you ideas
- Go to a random word generator and keep going into you find something you like
- Google random letters and see what words pop up
- Pick a word in another language
- Include a household object
- Include something trending on Etsy or Google Trends
- Search Pinterest or TikTok for Inspiration
- Describe a current event in other words
- Describe how you want your customer to feel (SatisfiedSally)
- See what your competition named their shop and go in the opposite direction
- Use a common phrase
- Pick words from something in the public domain
- Just pick something because you can always change it!
Hopefully, the prompts above got your brain thinking about some great Etsy shop name ideas. There’s nearly an unlimited number of word combinations to choose from.
If you’re really stuck and don’t want to brainstorm some Etsy store names, you can also use a free tool like an Etsy Shop Name Generator.
Julie of Gold City Ventures picked her Etsy shop name randomly and now has thousands of sales in her online store.
Don’t let picking a shop name stop you from selling on Etsy.
The Best Etsy Shop Names
So is there a magic formula for coming up with the best Etsy Shop name?
We pulled sales data from a keyword research tool called eRank that we use and here were the Etsy stores with the highest number of sales yesterday:
As you can see, even though all of these Etsy sellers had thousands of sales yesterday, there isn’t much of a “theme” to their store names.
There isn’t some magic Etsy SEO formula for the perfect shop name, it’s all about the products you sell. I’m sure if we pulled names from the bottom of the sales list, we’d see some great Etsy shop names with very few sales as well!
The best Etsy store name is the one that gets you over the hurdle of opening your online business.
How to Change Your Etsy Shop Name
The most important thing to know is that you can easily change your Etsy shop name at any time. It’s a relatively simple process.
So if after reading this far, you have some decent store name ideas, just run with one of them.
You can always rebrand and change your store name later on.
In order to change your Etsy shop name, you can go to Settings > Info & Appearance > Click change next to Shop name.
No one can use your old shop name even if you choose to change it so don’t worry about anyone taking your old brand.
Etsy allows you to change your shop name up to 5 times, but after that, you need to contact the Etsy support team and have them help you change it manually.
Personally, we recommend changing the name a maximum of 2-3 times if you need to change it. Julie has never changed her Etsy shop name and it hasn’t been a problem for her yet.
Of course, a rebrand could always be something she pursues down the road, and she loves that Etsy provides that option should she need it.
How to Know if Your Etsy Store Name is Trademarked
The Etsy Seller Handbook also has some tips on how to check if your shop name is trademarked. This means that another company has filed for rights to use this name and you may be infringing upon their rights if you choose to use it as well.
They recommend using the trademark search tool in the US and searching your local trademark authority if located outside of the US.
Here are the search results in the US Trademark database for “Beautiful Designs”.
An example of something that would be a definite “no-no” to use in your Etsy shop name would be anything Disney-related or Harry Potter-related.
Well-known brands and companies regularly facilitate the removal of shops and products that infringe upon their trademarks.
This is not something to worry about if you used our ideas above since the name you will pick will hopefully be so unique to you that it is not used anywhere else.
Checking Etsy Shop Name Availability
Beyond checking for trademarks, we recommend finding out if your shop name was used on social media accounts or if someone else has created a blog or website with the name.
It may not matter for copyright but it may be confusing for customers who try to look you up only to find another business with the same name.
There are truly so many different word combinations out there though that you most likely will be able to generate something completely unique.
However, if you’re dead set on a shop name and see that it’s already been taken online or on social media, don’t give up yet. Sometimes, you can purchase the domain name (or website name) and/or social media accounts from the previous seller if you message them.
Once you do start an Etsy shop, we recommend grabbing the related Instagram and other social media handles so you always know you have them if you choose to build out your marketing later. You may want to purchase your own website as well (although it’s certainly not necessary).
Need Help with Your New Etsy Store?
We recorded a free workshop teaching you exactly how to get started with an Etsy business.
We’ve now helped over 10,000 sellers start their Etsy shops and we’d love to help you become a successful Etsy seller as well.