Etsy Printables: The Top 1% Etsy Seller “Strategy” That Beats Picking a Niche

Last updated on: April 20, 2026

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Listen to Julie Berninger and Etsy expert Courtney Buteau as they explore her journey from handmade ornaments to top 1% Etsy seller of digital printables. Discover strategies for niche selection, product creation, shop organization, and balancing business with family life.

Takeaways

Etsy shop success strategies
Product research and niche selection
Balancing family life with entrepreneurship

Chapters

00:25 Starting on Etsy: Handmade Beginnings

00:55 Transition to Digital Products and Success

06:01 Finding Profitable Printables: Keyword Research

09:52 Using Etsy Favoriting and Snooping for Insights

10:59 Understanding Shopper Behavior and Trends

15:21 Expanding into Print on Demand

17:12 From Handmade Ornaments to Digital Success

18:47 Editable vs. Non-Editable Printables

20:10 Customer Feedback and Product Pivoting

22:30 Current Trends in Kid and Party Products

Resources

Follow Julie and Gold City Ventures on Facebook, Instagram, and YouTube

Chelsea Shelton

Chelsea has over 13,000 sales in her Etsy shop and sells on Teachers Pay Teachers too! In her own words, “I wanted to have a creative outlet when I wasn’t spending time with my kids. I never knew that I would have so much success in a short time and pursuing my business as a full-time thing! I love all things printables and creating and cannot wait to help others be successful with their Etsy shops too!”

Chelsea Shelton