Coaching Call: How to Find Your Target Buyer on Etsy
- Last updated on: November 24, 2025
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Lisa, a seller in the Gold City Ventures community, shares her journey of starting an Etsy shop to help with daycare costs and her transition to digital products. She discusses her goals of growing her shop and making it a bigger business. The conversation explores the idea of finding a flagship product, with a focus on handprint art and trivia games. Lisa also talks about her experience with social media, specifically Pinterest, and her plans for building an email list and engaging with customers. The conversation focused on identifying the target audience for Lisa’s printable products and determining the best approach to reach them.
Chapters
00:00 Introduction and Background
03:30 Transitioning to Digital Products
04:19 Exploring Flagship Products
09:07. Harnessing the Power of Social Media
12:06 Building an Email List and Engaging Customers
19:21 Identifying the Target Audience
21:29 Exploring Niche Markets
22:28 Considering the Teacher Focus
27:18 Creating Engaging Content
30:47 Updating Brand Colors
36:56 Seeking Customer Feedback
Gold City Venture’s Beyond Program
Contact Lisa at Midwest Printable Co
