Coaching Call: A New Planner Business for Busy Moms
- Last updated on: November 24, 2025
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In this episode, Julie Berninger interviews Etsy seller Stephanie of the Busy Mama Bee, who specializes in time management for mompreneurs. Stephanie shares her journey from starting an Etsy shop to expanding her business into blogging and creating courses. They discuss the challenges of finding competitors in the time management niche and the importance of understanding the target demographic. They also explore trends in the online business space, such as ADHD mom communities and software tools. Stephanie shares her plans for building a Facebook group and collaborating with other influencers. Stephanie discusses her challenges in growing her online business and seeks advice from Julie. They discuss the importance of pitching and reaching out to potential collaborators, the value of bundles and collaborations, the need to prioritize and manage time effectively, and the significance of building a following and validating the demand for her products. They also touch on the role of blogging and the challenges it presents, as well as the importance of community and seeking help from others.
Takeaways
Starting an Etsy shop can be a great entry point into the online business world.
It’s important to be flexible and willing to pivot your business direction based on what sells and what your target audience wants.
Understanding your target demographic and their needs is crucial for building a successful business.
Consider exploring trends and niches within your niche to find new opportunities for growth.
Building a Facebook group can be an effective way to connect with your target audience and create a community.
Collaborating with other influencers in your niche can help you reach a wider audience and gain credibility. Pitching is essential for growing an online business, even if the response rate is low
Collaborations and bundles can be effective in reaching a wider audience and generating sales
Prioritizing and managing time effectively is crucial when juggling multiple aspects of a business
Building a following and validating the demand for products is important before investing too much time and effort
Blogging may not be the highest ROI activity for everyone and should be carefully considered
Being part of a supportive community and seeking help from others can be beneficial in navigating the challenges of entrepreneurship
Chapters
00:00 Introduction and Background
02:14 Starting an Etsy Shop and Expanding
04:08 Exploring Different Niches
08:21 Trends in the Online Business Space
13:42 Building a Facebook Group
15:32 Collaborating with Influencers
27:32 Pitching and Reaching Out
29:24 Collaborations and Bundles
31:32 Prioritizing and Managing Time
36:38 Building a Following and Validating Demand
40:07 The Significance of Community
Contact Stephanie
