Standard Art Print Sizes to Sell

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When it comes to selling digital art prints online, you cannot just create a file and assume that people will adjust the size to fit their needs. 

You need to provide your customers with the correct art print sizes, or you’ll risk missing out on the sale altogether. 

art print sizes

Benefits of Different Art Print Sizes

While it might seem like more work at the start, creating several different art print sizes of the same print will likely boost your sales in the long run.

When you offer multiple sizing options in your listings, you differentiate yourself from the competition.

Think about the last time you shopped for art. Did you find an image that you liked only to discover that it would not fit the space you were trying to fill? Was it too big or too small for the space? 

Did you decide not to buy the print simply because it wasn’t the size you needed?

Now, what if you could buy that same print in the size you needed? Would that change your mind about the purchase?

The odds are yes.

As a seller, offering different art print sizes gives the customer another reason to make the purchase. Now, they don’t have to worry if the art print will fit their space. 

How to Size Printables

Art prints can come in all shapes and sizes. When you consider what size printable to create, look at what sells the best in the category you’re trying to sell in. Look at popular Etsy listings in your niche, and then choose sizes. 

You can also look at popular printing sites like Shutterfly. 

Shutterfly is one of the most popular online printing websites in the world. According to the site, the most popular sizes it deals with are:

  • 10” x 8”
  • 10” x 14”
  • 12” x 12”
  • 24” x 10”
  • 36” x 12”
  • 20” x 16”
  • 20” x 30”
  • 24” x 36”
  • 16” x 16”

Of those, the top three print sizes, in order of popularity, are 10” x 8”, 10” x 14”, and 12” x 12”.

Shutterfly says the 10” x 8” canvas print is suitable for fill-ins on art gallery walls. What’s more, it works well in both landscape and portrait orientation. 

The 10” x 14” is a popular choice because it’s an enhanced version of a 5” x 7” photo. As I’ll explain in just a minute, the aspect ratio is just as important when creating art prints as the size of the art print itself.

Meanwhile, the 12” x 12” is popular because it’s so versatile. You can use it for a single image or create a photo collage. What’s more, like the 10” x 8” canvas, the 12” x 12” canvas fits well into those small spaces within an art wall.

Aspect Ratio

Using vector graphics software like Inkscape or Adobe Illustrator is the best way to create art prints to sell online. 

A vector graphics software allows you to shrink or enlarge a print without distorting the image. That means you can create several different-sized digital art prints from a single work of art.

The reason this is possible is because of the aspect ratio.

What is Aspect Ratio?

The aspect ratio describes how an image’s width relates to its height.

Aspect ratio is different from the size because different sized items can have the same aspect ratio. By the same token, two images with the same aspect ratio can be completely different sizes.

For example, a 12” x 12” print is a different size than a 16” x 16” print. However, the two prints have the same aspect ratio of 1:1.

The same can be said for an 8” x 10” print and a 16” x 20” print. In this case, the two images have the same aspect ratio of 4:5.

Art Print Sizes and Aspect Ratios

1:1 Ratio: For any print which is 1 x across the bottom and 1 x up the side

  • 10” x 10”
  • 12” x 12”
  • 14” x 14”
  • 15” x 15”
  • 16” x 16”
  • 18” x 18” 
  • 20” x 20”

2:3 Ratio: For any print which is 2 x across the bottom and 3 x up the sides,
e.g. 4x6in or any combination of the same

  • 4” x 6”
  • 6” x 9”
  • 8” x 12”
  • 16” x 24”
  • 20” x 30”
  • 24” x 36”

3:4 Ratio: For any print which is 3 x across the bottom and 4 x up the sides, e.g. 6x8in or any combination of the same

  • 6” x 8”
  • 9” x 12”
  • 12” x 16”
  • 18” x 24”

4:5 Ratio: For any print which is 4 x across the bottom and 5 x up the sides, e.g. 4x5in or any combination of the same

  • 4” x 5”
  • 8” x 10”
  • 12” x 15”
  • 16” x 20”

5:7 Ratio: For any print which is 5 x across the bottom and 7 x up the sides

  • 5” x 7”
  • 10” x 14”
  • 20” x 28”

Other aspect ratios include 2:1, 3:1, and 5:6.

Knowing your aspect ratios will make it a lot easier for you to create your prints. When you know and understand aspect ratios, you can create several different-sized pieces of art through resizing.

Etsy is an international marketplace, so figuring out the most popular print sizes will depend on two variables. What type of digital prints are you selling, and who are you selling to? 

While Americans measure items in inches, many other countries, including Great Britain and Australia, use the metric system.

Keep this in mind as you’re creating. 

Below are some of the most popular types of digital prints on Etsy today, including the most popular sizes for American shoppers and shoppers who use the metric system.

Digital Art (United States)

When it comes to digital art, size can sometimes be just as important as the image itself. The question of the best size for digital art was posed to the Etsy community several times. Here’s what Etsy sellers had to say.

One artist said that because she sells mainly in the United States, the most popular sizes for her digital art are 5” x 7”, 8” x 10”, 11” x 14”, and 16” x 20”.

Another artist in the same thread said 11” x 14” and 16” x 20” are by far her most popular sellers. 

A third artist said her bestseller was 24” x 36”, followed by 16” x 20”. She added that because so many artists stick to smaller prints, you can make yourself stand out by selling the larger sizes. 

Digital Art (Metric)

When it comes to selling in the United Kingdom, Australia, and other countries that use the metric measurement system, artists need to understand the sizing system.

In the United Kingdom, sizes are often listed as A0, A1, A2, A3, A4, A5, and A6, with each letter and number combination representing a specific size.

One seller says that A3 (42 cm x 29.7 cm), A4 (29.7 cm x 21 cm) and A5 (14.8 cm x 21 cm) are his best sellers. 

Another seller says A3+ is bigger and, therefore, a better seller than the others.

Planners

Planners are another popular form of digital file sold on Etsy, and they can also come in a variety of shapes and sizes.

White Space Design Studio has a write-up on the different planner shapes, popular brands, sizes and the paper that goes into them. Jacqui explains that Personal (3.75” x 6.75”), Medium (A5/Half-Letter Page), and Large (U.S. Letter Page) are by far the most popular on the list.

Printables for Kids & Games

If your shop sells printables such as coloring pages or party games, there are two sizes that you want to remember. 8.5” x 11” and 4.25” x 5.5”. 

The 8.5” x 11” is the size of a letter sheet of paper in the U.S., while the 4.25” x 5.5” is half of that size, meaning two of those could fit on a letter sheet of paper.

When you’re selling printables like coloring pages or party games, you want to make it easy for the buyer. Easy means using the most common size of printer paper.

How to Size Digital Prints for Your Etsy Shop

One of the best tips I can give you about making digital prints is to start with the largest size you plan to make and then scale down from there. 

For example, if you plan to make 30×24, 20×16, and 10×8 prints, make the 30×24 print first. Remember, the aspect ratio of all three is the same (5:4), so it will be easy to scale from one size to a smaller size.

Another good tip, pick file sizes and ratios that make sense for your printable. You don’t need to create all of the sizes and ratios just in case. Choose the most popular ones in the category you’re trying to sell in. 

Use common sense. If it doesn’t make sense to create a massive 30×24 print, then don’t. Again, search Etsy first to see the most common sizes sold in your printable niche.

Finally, consider uploading a PDF with links to a Dropbox or Google drive to make it easier for your buyers. That way, your customer can access all the file sizes and simply download the ones they need.

How to Resize Digital Prints Step by Step

The tips are great, but how do you actually move from one size to another with the same aspect ratio?

Below are some of the most popular platforms and how to resize your digital prints on each.

How to Resize Digital Prints in Illustrator Step by Step

Illustrator costs money, but it may be the most straightforward and most efficient program to use when you’re resizing digital prints.

Step 1 

Use the “Selection Tool” to select the image you want to resize.

Step 2 

Choose “Scale” from the “Tools” panel.

Step 3a 

Now you have a few options. You can click on one of the sides and drag to make the image wider or thinner. Another option, you can click on the top or bottom and drag to make the image taller or shorter. You can hold “Shift” while you click and drag to keep the image’s proportions the same.

Step 3b

You can also click “Transform” and create new values for the image size on the “X” and “Y.” When you press enter, the image’s size will change.

How to Resize Digital Prints in Photoshop Step by Step

Step 1

Use the “Selection Tool” to select the image you want to resize.

Step 2

Select “Image” and then select “Image Size.”

Step 3

Choose “Constrain Proportions” if you want to make sure that the image keeps the same aspect ratio.

Step 4

Choose the new width and height of the image. If you selected “Constrain Proportions,” the image’s height will change when you adjust the width and vice versa.

For more details on resizing images in Photoshop, click here.

How to Resize Digital Prints in Inkscape Step by Step

Step 1

Select the item that you want to resize. If you are resizing an SVG, you may need to group all aspects of the image before you resize it.

Step 2

Click “Object” and then “Transform.” The Transform Panel will open on the right-hand side of your Inkscape screen.

Step 3

If you want the aspect ratio to stay the same, make sure the “Scale Proportionally” box is checked before making your adjustments.

Step 4

Choose “Scale” and then select a percentage to adjust the width or height.

Step 5

Click “Apply.”

How to Resize Digital Prints in Windows 10 Step by Step

Step 1

Double click the image you want to resize, and it will open in Photos.

Step 2

Click the three dots in the top right corner of the new window and select “Resize.”

Step 3

A pop-up window will appear asking you to choose one of three preselected sizes. You can also choose to customize your dimensions.

Step 4

If you choose customized dimensions, make sure you check the “Maintain Aspect Ratio” box to keep the aspect ratio the same.

Step 5

Save the resized image. If you also want to keep the original, select “Save As” when saving.

How to Resize Digital Prints on a Mac Step by Step

Step 1

Open the file in “Preview.”

Step 2

Click on the “Tools” menu and select “Adjust Size.”

Step 3

Choose the size that you want to adjust the image to.

Step 4

Click “OK.”

Step 5

Click on the “File” menu and select “Save” to save your changes.

How to Resize Digital Prints in the Free Version of Canva Step by Step

Step 1

Open the digital print you want to resize.

Step 2

Click “Create a Design” in the top right hand corner of the dashboard.

Step 3

Type in your dimensions you would like to make in inches or pixels.

Step 4

Click “OK.”

Step 5

Select the digital print elements you want to resize by highlighting over the design with your left mouse pointer. Right click to copy.

Step 6

Right click to paste the digital print elements into your new design and resize them to make them look how you would like in the new document. Your design will automatically save.

How to Resize Digital Prints in the Pro Version of Canva Step by Step

Step 1

Open the digital print you want to resize.

Step 2

Within that design, click on the “Resize” button on the top left of your ribbon.

Step 3

From here, you can manually type in the size you want to resize your design to, or you can select from sizes Canva offers.

Step 4

Click “Copy and Resize” to create the new digital print size.

Step 5

Your new design will open in a new tab and automatically save.

Advice for Resizing Digital Prints

Every printable you sell should be at 300 DPI for the best print quality. DPI means dots per inch. In other words, the number of dots that a printer will layout per inch of paper. 

By creating something that is 300 DPI, you are making an image with a lot of detail. If your image has a lower DPI, say 100, the print quality will be much lower, and the image will appear blurry or smudged.

When you make the largest image first and then scale down from there, you will avoid stretching out those dots per inch, thus keeping the image quality at its best.  

Fonts in Digital Prints

Graphics and images can be much easier to resize than fonts. That’s because fonts need to adjust their point size to fit the image. 

When resizing a digital image, remember that you also need to adjust the point size on all fonts.

Final Advice

No matter what size prints you provide your customers or how you offer them (PDF or uploaded to Etsy), I also recommend providing a PDF with instructions that tell customers how to download the files and use them. 

The more information and guidance you provide your customers on the front end, the less communication you’ll have to do on the back end.

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Erika Towne

Erika Towne

Erika is a professional writer and journalist who covers Etsy on both Gold City Ventures and Millennial Boss blogs. She has happily found a way to divide her time between her love of writing and her family.
Erika Towne

Erika Towne

Erika is a professional writer and journalist who covers Etsy on both Gold City Ventures and Millennial Boss blogs. She has happily found a way to divide her time between her love of writing and her family.

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